Cheers! WDC Announces New Beer Partnership
11 February 2013 - 12:00am
A unique partnership between WDC and a local Scottish brewery has been launched on the shoreline of Scotland’s Moray Firth.
Speyside Craft Brewery has created a new beer in support of WDC and every pint sold will result in a donation to help protect whales and dolphins.
Called Bottlenose Bitter after the Moray Firth’s resident population of dolphins, the beer is brewed just yards from the shores of the Firth.
Managing director Seb Jones (pictured), 25, said that when he started his business it was always an ambition to find a way to support WDC.
“I’m a keen kayaker and, like everyone, get a thrill every time I see a dolphin in the Moray Firth,” he said.
“But essentially here I’m just a business playing my part as a link in a chain that benefits everyone.
“My business relies upon the successes of bars, restaurants and hotels. They, in turn, rely on tourism, which also benefits from the resident dolphin population.”
Bottlenose Bitter is a traditional amber beer, and carries the WDC logo and information on the label. Pump clips will also have a QR code to allow smart phone users to access the brewery’s website, where more information about the brewery, its beers and the work of WDC will be available.
Ali Jordan, WDC’s Scottish Dolphin Centre manager, said that she and her team were excited about the new partnership.
“We are delighted that Seb and the Speyside Craft Brewery have chosen to support us. The money that the brewery raises will help us fund vital projects that protect whales and dolphins in Scotland and around the world.”
Bottlenose Bitter is on tap in bars and in bottles from off-licences across the north of Scotland and beyond. Bottles can also be ordered from the brewery.
Please drink alcohol responsibly. Find out more at drinkaware.co.uk