Virgin clarifies its Pledge bringing an end to wild captures even closer

For those of us involved in the stakeholder process initiated by Virgin to address whales and dolphins in captivity, and the role of tourism in their global protection, it was not immediately clear the extent and reach of the Pledge that resulted from this process. The Pledge essentially says that Virgin will no longer conduct business with those suppliers that continue to acquire whales and dolphins taken from the wild after February 14, 2014.

Leaping bottlenose dolphin
Leaping bottlenose dolphin

Now, Virgin has recently clarified this Pledge, suggesting it goes a bit further than we had initially thought. We welcome this clarification and believe that it goes one step further towards discouraging the capture and trade in whales and dolphins.

In response to the development of the Pledge, WDC praised this first step by Virgin, while acknowledging the Pledge’s shortcomings and seeking additional dialogue and redress of the complex issues associated with captivity.

Some of these shortcomings include the fact that the Pledge does not openly condemn the public display of whales and dolphins, suggesting that there is some educational or other value to this practice, and does not discourage captive breeding, which only serves to perpetuate a cruel industry. Furthermore, the Pledge only applies to individuals that are acquired after February 14, 2014—meaning that all dolphins that were captured from the wild any time before this February 2014 date can be traded freely. From our perspective, a wild-acquired dolphin is a wild dolphin, regardless of when she entered captivity.

As a result, Virgin’s position--though far from ideal--is understandable and equitable in ‘grandfathering’ in all wild-acquired individuals and their progeny that were captured before the February deadline. This means that the Pledge does allow the practice of captivity to continue, including the transport of, and trade in, wild dolphins and their progeny that were captured before February 14, 2014.

One example of the Pledge's shortcomings can be found in the activities of Dolphin Discovery, a Mexico-based company that continues to open new swim-with-the-dolphin facilities in the Caribbean. Despite being a signatory to the Pledge, Dolphin Discovery is in the process of opening a facility on St. Kitts, and has recently opened a new facility in Punta Cana, Dominican Republic. Dolphin Discovery is therefore contributing to the proliferation of captive facilities in the Caribbean. Wild-captures are still occurring in Cuba which remains the primary source of dolphins for many other facilities in the wider Caribbean region.

However, it is and has been, the primary focus of the Pledge to address the especially destructive global market demand that is sustained by inhumane captures from the wild, a vicious cycle evidenced by the dolphin drive hunts that occur annually in Taiji, Japan and the orca and beluga captures occurring in the far east of Russia in the Okhotsk sea. It is important to remember, that beyond these more general concerns regarding the lifecycle of captivity, including the Pledge’s failure to incorporate actions addressing the welfare issues associated with the confinement of whales and dolphins, the Pledge’s primary focus is to take the initial and very big first step to shut-down the capture and trade in dolphins acquired from the wild.

This recent clarification by Virgin of these more implicit details of the Pledge is important. We believed that a primary weakness of the Pledge was that a Virgin-compliant facility could still participate in trade with a non-compliant facility that continued to capture dolphins from the wild, including the trade in the progeny of wild-acquired parents from these other facilities. This activity would essentially undermine the spirit and intent of the Pledge by providing a direct incentive to continue wild captures and possibly create a negative ‘breeding farm’ effect where Pledge facilities could receive dolphins that were technically captive-born, but were the offspring of non-compliant wild captures.

This clarification also makes it clear that Virgin’s intent is for the Pledge and its ethic to hopefully infiltrate the entire captivity industry, offering a mechanism by which the goal of ending wild captures of whales and dolphins from the wild, for any purpose, can be achieved. It is hoped that all captive facilities might sign and fulfill the Pledge’s commitment to not acquire dolphins captured from the wild in the future, or their progeny.

Explicitly stated as part of this pledge is Richard Branson’s belief that no whales or dolphins should ever again be killed by humans, or taken from the ocean for marine theme parks. This is the important driver of this stakeholder process and the spirit underlining the Pledge that provides us all with a foundation to seek even more protections for whales and dolphins.

Through trusted and important business relationships and a process of transparency, we hope that Virgin will continue to work to protect the integrity of the Pledge and those ethical principles embodied within it as we all rely upon the good faith of participating facilities. Through collaboration with all stakeholders, we can work to encourage other captive facilities to sign the Pledge, and hold all facilities, governments, and regulatory bodies accountable to the public’s growing interest in ending the cruel capture and trade in whales and dolphins.


thanks to Richard Branson and Virgin for taking these steps. Its a shame this cant be fixed over night, but hopefully the steps taken will help secure a free life for all in the future.
And also teach future generations that there are people trying to fix the mistakes of the past.

It's a good start by Branson and hopefully will encourage others to follow suit and take further steps to completely eradicate the use of animals for financial gain via supposed 'entertainment'.

Surely making the public aware of the atrocious poaching activities is as vital as increasing pledge stakeholders in curtailing the demand for these poor creatures.